Choosing a web host is just as, or even more important than creating your website. After all, this is where your wonderful new website will live. Choose the right host, and your visitors will have no problem getting to your site. But choose the wrong host, and a whole host of problems ensue. From slow load times to your website not even coming up, potential customers get frustrated and go to your competition, and you lose business.
Poor Customer Experience
The worst part is, even a well meaning customer has no way of letting you know that your website is having problems. When the website is down, or loads slowly, the customer can’t fill out the contact form, since it doesn’t comes up. Many businesses choose to have their contact form tied to an email address that is provided by the same hosting company. Therefore, when a customer tries to send you an email, you never receive it, or you receive it after they’ve chosen to go with your competition.
A well meaning customer has no way of letting you know that your website is having problems.
Finding Good Reviews
The challenge doesn’t stop there. Most of us turn to the web, expecting to find honest reviews about the web hosting company. But what we find are paid reviewers all saying how wonderful the web hosting company is. Of the reviews given by actual customers, some may be new customers, and therefore not able to properly vet the hosting experience. Others may not access their account often enough to be able to tell that there is a problem. Remember, your potential customer is not able to use your website to tell you that it’s having problems.
So how can you prevent these problems? Remember, you get what you pay for. If you choose cheap hosting, expect cheap hosting. It’s only a few dollars difference between an ultra cheap web host, and an affordable, but reliable one. Opt for reliable and affordable over cheap.
If you choose cheap hosting, expect cheap hosting.
Also, check reviews, but treat them with a grain of salt. If a review says something like, “Every time my website goes down, I call them or chat with them and it’s resolved within minutes.” Take that to mean that the website is going down often enough for the website owner to notice it. That means potential customers notice it even more, and those customers aren’t going to call your hosting company to get your site back up and running. They’re going to turn to your competition, whose site is up and running.
Money Back Refund
Make sure the web host offers an uptime guarantee and money back refund. What works for one website may not work for another. If you are not able to find a reliable. affordable plan for your website with the hosting company, it is best to move on, but make sure you can get your money back. Companies that offer uptime guarantees will give refunds if they are not able to meet the guarantee.
Make sure the web host offers an uptime guarantee and money back refund.
Based on my experience and research, I recommend the following companies as a starting point for finding affordable, reliable hosting: